PRESS – FOR IMMEDIATE RELEASE

Dubai, UAE – May, 2024 – The Experiential Planner, the premier platform for the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry, is thrilled to announce its strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This collaboration marks a significant milestone in the evolution of both entities, aimed at fostering innovation, excellence, and international collaboration within the global MICE and Convention landscape.

ICCA, a leading global community and knowledge hub for the international association meetings industry, boasts a membership of over 1,100 companies and organizations spanning nearly 100 countries worldwide. With a rich history spanning 55 years, ICCA has been instrumental in providing unrivaled data, communication channels, and business development opportunities to its members.

Experiential Planner will collaborate for the promotion of the 63rd ICCA Congress, ICCASkills, and ICCA activities to leverage their expertise in the Business Events industry to enhance the visibility, reach, and engagement with ICCA. By partnering with EP, ICCA aims to increase awareness, targeted promotion and reach to the industry in ME with main focus in ME, India and Africa.

As part of this strategic partnership, ICCA ME will also play a pivotal role in advising and contributing to the leadership sessions at the Experiential Planner Expo 2024 (EP’s annual trade show).

Karishma Hundalani, Director of Experiential Planner, expressed her enthusiasm about the partnership, stating, “ICCA is an extremely established and reputed association for the MICE and Convention industry, and as EPEX evolves into the quintessential trade show for the MICE and Convention industry, we are delighted to start our partnership with ICCA and invite top association representatives to the show in the forthcoming years.”

Anju Gomes, Director of ICCA ME, also shared her thoughts on the collaboration, stating, “We are excited to partner with Experiential Planner, a leading platform for industry professionals in the MICE and Events sector. This partnership underscores our commitment to fostering collaboration and driving innovation within the global events industry. We look forward to a fruitful partnership that will benefit our members and the industry at large.”

EPEX 2024, an initiative for the Experiential Planner, promises to be an unparalleled event, featuring over 100 local and global exhibitors, meeting more than 250 MICE, event, and wedding planners over specially curated B2B and networking sessions. Through a series of curated sessions, workshops, and networking events, EPEX 2024 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.

Notes to the Editor:

More about ICCA

**More about Experiential Planner Expo (EPEX) 2024**

Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.

EPEX 2024 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 250 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2024 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.

Attendees of EPEX 2024 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2024 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.

For more information about EPEX 2024, visit

http://www.experientialplanner.com.

**More about POW WOW Marketing (PWM)**

POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.

PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.

Inquiries:

Morea Mahmuti

POW WOW Marketing

morea@powwow.ae